Inadco Raises $11M As It Brings Its Lead Generation-Focused Ads To Search And Social

Advertising startup Inadco is announcing that it has raised $11 million in Series B funding. The company has developed an advertising product called Form Ads, which are basically cost-per-lead ads that allow consumers to provide their basic information to an advertiser without having to leave the website or app that they're visiting. When the company emerged from stealth two years ago, it was focused on display advertising. Founder and CEO James Walker told me that it has added search ads as well, with social coming soon.

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